💰Understanding Fees
Complete Breakdown of Clubly's Pricing
Transparency is important to us. This guide explains exactly how Clubly's fees work, who pays what, and how much you actually receive.
🎯 Quick Summary
Platform Fee:
10% + $0.99 per ticket
Charged to customer (not you!)
You keep 100% of your ticket price
No monthly fees, ever
Example:
Your ticket price: $50.00
Platform fee: $5.99
Customer pays: $55.99
You receive: $50.00 ✅📊 Complete Fee Breakdown
Platform Fee Structure
Clubly's Fee:
Base: 10% of ticket price
Fixed: $0.99 per ticket
Total: (Ticket Price × 0.10) + $0.99Examples at Different Price Points:
$10.00
$1.99
$11.99
$10.00
$20.00
$2.99
$22.99
$20.00
$30.00
$3.99
$33.99
$30.00
$40.00
$4.99
$44.99
$40.00
$50.00
$5.99
$55.99
$50.00
$75.00
$8.49
$83.49
$75.00
$100.00
$10.99
$110.99
$100.00
$150.00
$15.99
$165.99
$150.00
$200.00
$20.99
$220.99
$200.00
Stripe Processing Fee
Stripe's Fee:
~2.9% + $0.30 per transaction
Standard credit card processing
Absorbed by Clubly!
Never deducted from your earnings
You don't pay this! It comes out of Clubly's platform fee.
Example:
Customer pays: $55.99
Stripe fee: $1.92 (2.9% + $0.30)
Clubly keeps: $4.07 ($5.99 - $1.92)
You receive: $50.00Free Events
100% Free for Free Events:
$0.00 platform fee
$0.00 to host
$0.00 to customer
Perfect for building audience
💳 Payment Method Fees
Credit/Debit Cards
All Major Cards:
Visa: 2.9% + $0.30
Mastercard: 2.9% + $0.30
American Express: 2.9% + $0.30
Discover: 2.9% + $0.30
Absorbed by Clubly - You don't see this deducted.
Digital Wallets
Same Fees:
Apple Pay: 2.9% + $0.30
Google Pay: 2.9% + $0.30
Cash App Pay: 2.9% + $0.30
Also absorbed by Clubly.
International Cards
Slightly Higher:
International card: +1%
Currency conversion: +1%
Total: ~4.9% + $0.30
Still absorbed by Clubly for most cases.
🔄 Refunds & Fees
Refund Policy
When Customer Gets Refund:
Full ticket price returned
Platform fee returned
Customer gets 100% back
What You Pay:
Stripe keeps processing fee: ~$0.30
You pay: $0.30 per refund
Clubly waives platform feeExample:
Original Sale:
- Customer paid: $55.99
- You received: $50.00
Refund Issued:
- Customer refunded: $55.99
- Deducted from you: $50.30
- You lose: $0.30 (Stripe fee)Why the $0.30?
Stripe charges to process original payment
Stripe doesn't refund their fee
Industry standard
Small cost for customer satisfaction
Partial Refunds
You Can Issue Partial Refunds:
Example:
- Original ticket: $50.00
- Partial refund: $25.00
Result:
- Customer gets: $25.00 back
- You keep: $24.70 ($25 - $0.30 fee)📊 Competitor Comparison
Clubly vs Others
Side-by-Side:
Clubly
10% + $0.99
$0
Customer pays $55.99
$50.00 ✅
Eventbrite
3.7% + $1.79
$15-$159
You pay $3.64
$46.36 ❌
POSH
10% + $0.99
$0
Customer pays $55.99
$50.00 ✅
Dice
5% + $1.50
$0
Customer pays $54.00
$50.00 ✅
Universe
4% + $1.00
$0
You pay $3.00
$47.00 ❌
Annual Cost Comparison
Selling 1,000 Tickets at $50 Each:
Clubly:
Revenue: $50,000
Platform fees: $0 (paid by customers)
Monthly fees: $0
You keep: $50,000Eventbrite (Pro):
Revenue: $50,000
Platform fees: $3,640 (deducted from you)
Monthly fees: $948 ($79/mo × 12)
You keep: $45,412Savings with Clubly: $4,588 per year!
💰 Calculating Your Earnings
Revenue Calculator
Formula:
Gross Revenue = Ticket Price × Tickets Sold
Your Net = Gross Revenue
(Platform fee paid by customers!)Example Event:
Ticket Tiers:
- General Admission: $25 × 200 tickets = $5,000
- VIP: $75 × 50 tickets = $3,750
- Early Bird: $20 × 100 tickets = $2,000
Total You Receive: $10,750
Total Customers Pay: $12,547
(Includes $1,797 in platform fees)Break-Even Analysis
Fixed Costs:
Venue rental: $2,000
DJ/Talent: $1,500
Marketing: $500
Insurance: $200
Staff: $800
Total Costs: $5,000Tickets Needed:
At $25/ticket:
$5,000 ÷ $25 = 200 tickets
At $50/ticket:
$5,000 ÷ $50 = 100 ticketsProfit Calculation:
Tickets Sold: 250 at $30 avg
Revenue: $7,500
Costs: $5,000
Profit: $2,500🎟️ Pricing Strategies
Optimize Your Ticket Prices
Consider These Factors:
Cost-Based:
Costs per attendee: $15
Desired profit: $10
Minimum price: $25Market-Based:
Competitor prices: $40-$60
Your unique value: Premium DJ
Your price: $55Value-Based:
Customer perceived value: $100
Early bird discount: 30% off
Early bird price: $70
Regular price: $100Price Point Psychology
$9 Better Than $10:
❌ $50.00 - Round, seems expensive
✅ $49.00 - Looks cheaper
✅ $47.00 - Even better psychologyMultiple Tiers:
General Admission: $30
VIP: $75 (2.5x)
Super VIP: $150 (5x)Benefits:
Gives options
Captures more value
20-30% pick VIP
Increases average revenue
Dynamic Pricing
Early Bird Pricing:
Weeks 1-2: $20 (40% off)
Weeks 3-4: $25 (25% off)
Weeks 5-6: $30 (10% off)
Week of: $35 (regular)
Day of: $40 (premium)Benefits:
Rewards early buyers
Creates urgency
Boosts early sales
Maximizes revenue
📈 Volume Discounts
Enterprise Pricing
High Volume? Let's Talk.
Qualifications:
$100,000+ annual revenue
50+ events per year
10,000+ tickets sold
Custom Pricing Available:
Reduced platform fees
Dedicated account manager
Priority support
Custom features
API access
Contact: [email protected]
🎁 Promo Codes & Discounts
How Fees Work with Discounts
Dollar-Off Promo:
Ticket: $50.00
Promo: $10 off
Customer pays: $40.00
Platform fee: 10% × $40 + $0.99 = $4.99
Customer total: $44.99
You receive: $40.00Percent-Off Promo:
Ticket: $50.00
Promo: 20% off
Customer pays: $40.00
(Same as above)You Absorb the Discount:
Customer gets discount
Platform fee on discounted price
You receive less
Complimentary Tickets:
Ticket: $50.00
Promo: 100% off (FREE)
Customer pays: $0.00
Platform fee: $0.00
You receive: $0.00Learn More About Promo Codes →
💸 Payout Timeline & Fees
When You Get Paid
Standard Payout:
24-48 hours after event
Free of charge
Automatic to bank account
Instant Payout (Beta):
Within hours
$0.50 fee per payout
For verified accounts only
Payout Fees
Standard:
$0 fee
Included in platform fee
ACH bank transfer
Instant:
$0.50 per payout
Same-day arrival
Optional upgrade
International:
Additional 1% fee
Currency conversion
Contact support
🧾 Tax & Reporting
1099-K Forms
If You Earn Over $600/year:
Stripe issues 1099-K
Sent by January 31
Reports your earnings
For tax filing
What's Reported:
Gross Revenue: $50,000
(Not net profit - you deduct expenses)Your Responsibility:
Report income on taxes
Track your expenses
Consult tax professional
Keep records
🔍 Transparency
Where Does the Fee Go?
Clubly's 10% + $0.99:
Breakdown:
Stripe processing: ~$1.20 (40%)
Platform costs: ~$1.50 (30%)
- Servers & hosting
- SMS/email delivery
- Support team
- Development
Innovation: ~$1.50 (30%)
- New features
- AI tools
- Security
Profit: ~$1.79 (remainder)We're building a sustainable business that can serve event creators for decades to come.
❓ Common Questions
Do I pay monthly fees?
No! Clubly is completely free. No monthly subscription, no setup fees, no hidden costs.
Who pays the platform fee?
The customer pays. The fee is added at checkout. You keep 100% of your ticket price.
Can I pass fees to customers?
It's already done! Our default checkout adds the fee on top of your price.
Can I absorb the fees instead?
Yes, optionally. Enable "Absorb Fees" in event settings:
Your price: $50.00
Fee absorbed: $5.99
Customer pays: $50.00
You receive: $44.01What if I do high volume?
Contact us! Volume discounts available for $100k+ annual revenue. Email: [email protected]
Are there refund fees?
Small Stripe fee only: ~$0.30 per refund. Clubly waives our platform fee on refunds.
🆘 Need Help?
Questions About Fees?
💬 Live chat
📱 1-800-CLUBLY1
🔄 Related Articles
Bottom Line: With Clubly, you keep 100% of your ticket price. The 10% + $0.99 fee is paid by customers, so your pricing is simple and transparent.
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