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Tracking your sales and analytics

Use the Analytics dashboard to see revenue, tickets, traffic and your audience.

This article is for event organizers. Your Analytics dashboard shows sales, traffic and audience for all your events in one place.
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Opening Analytics

  1. Open More in the sidebar, then Analytics.

  2. Pick an event, or keep All events.

  3. Pick a date range: last 7, 30 or 90 days, or the last year.

  4. Click Export to download your numbers.

What you can see

  • Overview: revenue, tickets sold, page views and conversion rate, plus revenue and ticket sales over time.

  • Events: how each event is doing.

  • Traffic: page views over time and how many turned into orders.

  • Audience: how many people bought, new vs returning fans, tickets per buyer and spend per order.

Conversion rate compares paid orders with page views. Changes compare with the previous period.

Other places to look

  • Earnings → Transactions: every order, refund and payout.

  • More → Scan History: check-ins from the Clubly Scanner app, and your check-in rate.

  • Promoters → Analytics: what your promoters sold.

Reading the numbers night-of

During the event, check-in stats update as your team scans. Comparing tickets sold against tickets scanned tells you your show-up rate while the night is still going.

Looking for a particular report or a number that doesn't look right? Message us in the chat, email [email protected], or open a ticket at clubly.vip/support.

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